SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Jimmy Buffett, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, The Grateful Dead, Willie Nelson, Bob Dylan, Tom Petty, and Bob Edwards. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR®, and broadcasts major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

Duties & Responsibilities

• Maximize the conversion of automotive trial subscribers through the development and management of direct marketing programs (managed through monthly sales rate goals)
• Develop business cases to support rollout of new programs.
• Work with Marketing Research group to develop primary/secondary research as needed
• Develop, or lead efforts through partnering Analysis teams, program performance tracking, reporting, and analysis that supports conversion marketing efforts
• Actively identify, develop, test, implement new and manage existing aspects of the automotive marketing (CRM) programs/program elements
• Manage CRM for a primary, and potentially several secondary, automotive partners
• Develop/maintain or oversee the development/maintenance of vendor feed specs through IT/Marketing Ops
• Participate in the ongoing management and tracking of the related Marketing Budget to ensure monthly / annual spending is on target.
• Manage of agency/vendors along with internal support organizations (eg Legal) for mail, email and other marcom execution, 
• Manage, through internal teleservices support organizations, outbound telemarketing programs, including but not limited to file feeds, list suppression, scripting oversight and overall sales performance
• Other duties as assigned

 
Minimum Experience:

• Bachelor's degree in marketing/business or equivalent combination of education and experience; MBA a plus
• Hands-on management of direct marketing with a minimum of 5 years experience in direct mail and 5 years experience in marketing capacity.
• Minimum of 3 years experience developing, executing and testing/measuring performance of telemarketing programs.
• Minimum of 3 years experience developing, executing and testing/measuring performance of direct mail and email programs.
• Minimum of 3 years experience managing third party agencies, and/or internal support teams, through development and execution phases; including creative, mailhouse, printers and data providers/IT resources.
• Specific direct marketing program development experience in telemarketing, email and direct mail, including creative delivery, customer targeting and program execution in a matrixed environment.
• Specific experience collaborating with call center teams to build and execute high-impact telemarketing campaigns and programs, preferred.
• Working knowledge of privacy and solicitation laws.

Supervisory Responsibilities
There are no supervisory responsibilities associated with this job

General Skills

• Good public speaking and presentation skills
• Interpersonal skills and ability to interact and work with staff at all levels
• Excellent written and oral communication skills
• Ability to work independently and in a team environment
• Ability to pay attention to details and be organized
• Ability to project a professional image over the phone and in person
• Commitment to "internal client" and customer service principles
• Ability to handle multiple tasks in a fast paced environment
• Willingness to take initiative and to follow through on projects
• This candidate should have the ability to manage multiple support projects at one time
• Sound business judgment in project prioritization
• Ability to work under tight deadlines and bias toward action are required
• Attention to detail and high level of quality in work output is essential as well as the willingness to "get hands dirty" by understanding operational aspects of projects that are critical to successful execution

• Must have legal right to work in the U.S.

Computer Skills
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)

Equal Opportunity/Affirmative Action Employer M/F/V/D

https://careers-siriusxm.icims.com/jobs/4856/job