The Sr. Manager Brochure Planning, Commercial Marketing will be responsible for developing and implementing strategic plans to achieve the goals and objectives of the U.S. Commercial Marketing Organization, and the specific category, of Personal Care, which they manage. The incumbent will analyze and update business and marketing plans, and develop and drive quarterly and annual plans to include sales, margins, SKUs, concepts, and point of view, and jointly manage the marketing plan communication with Senior Management. They will be responsible for effectively interfacing with Campaign Planning, Estimating, Creative, Business Support, Supply Chain, and PLC (Product Line Control) to ensure implementation is aligned with strategic objectives, campaign estimates are reasonable in light of the current environment, strategies are executed into creative, effective, and productive brochure promotions, and all inventory is exhausted in a timely manner in all vehicles. They will maintain and manage costs, margin, flow, inventory, and size of line. The incumbent will be responsible for developing category offers by campaign for new, existing, demo products, etc., and acts as guardian of the brand positioning developed in Global/RBMC (Regional Brand Marketing Center).

      The incumbent will ensure that each campaign is optimized in terms of product flow and mix, price and promotion, and ensure that product flow meets legal requirements. They will select from approved SOL (Size of Line) and composition of the line and determine how to best leverage for the cluster, and then inform regional strategies through analysis of categories and identification of requirements based on competitive landscape. The incumbent will mange product for cluster and countries choosing from regional and global line as well as monitor competitive activity and provide feedback to the Business Support.  They will work closely with the Business Support group on product offerings and creative guidelines for the visual expression in the brochure, internet, and all marketing collateral. They will work with the Director on planning and executing incentives, and will participate in Campaign review. 

KEY ACTIVITIES:

• Responsible for developing and implementing strategic plans to achieve the goals and objectives of the U.S. Commercial Marketing Organization.


• Analyze and update business and marketing plans, and develop and drive quarterly and annual plans to include sales, margins, SKUs, concepts, and point of view, and jointly manage the marketing plan communication with Senior Management.


• Effectively interface with Business Support, Campaign Planning, Estimating, Creative and PLC (Product Line Control) to ensure implementation is aligned with strategic objectives, campaign estimates are reasonable in light of the current environment, strategies are executed into creative, effective, and productive brochure promotions, and all inventory is exhausted in a timely manner in all vehicles.


• Responsible for developing category offers by campaign for new, existing, demo products, excess inventory planning, Creative Briefs, Margin Reconciliation, Demand and Product Review, Key Item Review, DDIR and Below the Line plans, Annual  and Quarterly Planning, Excess Inventory Meeting, Product Review, Competitive Pricing and Ops Meetings.


• Acts as guardian of the brand positioning developed in Global/COE (Center of Excellence). Ensure that each campaign is optimized in terms of product flow and mix, price and promotion.


• Ensure that product flow meets legal requirements.


• Determine how to best leverage SOL (Size of Line) for the cluster, and then inform regional strategies through analysis of categories and identification of requirements based on competitive landscape.


• Manage product offering for cluster and countries choosing from regional and global line as well as monitor competitive activity and provide feedback to Business Support/RBMC.


• Work closely with Business Support group on creative guidelines for the visual expression in the brochure, internet, and all marketing collateral.


• Responsible for planning and executing incentives


• Develop and execute strategies to achieve campaign KPI's through rigorous analysis of business


• Participate in Campaign Planning and Review, including themes, product benefits, product flow, merchandising offers, sales, margin and unit objectives


• Responsible for managing and developing Commercial Marketing Staff within their category.

• Bachelor's degree in Marketing required - MBA preferred


• 5-7 years of Marketing experience


• Position requires ability to develop and execute strategy for existing and new businesses


• Strong analytical skills needed


• Position requires the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends.


• Must have experience working in a matrixed environment


• Position requires experience in utilizing next generation marketing platforms (online, social networking, guerilla marketing etc)


• Position requires strong financial skills with an understanding of P&L.


• Excellent knowledge of Microsoft Office and Lotus Notes


• Strong Communication Skills and ability to multi task and meet deadlines