Job Title

Senior Manager, Marketing - Tysabri

Location

Wellesley,MA

Requisition Number

11173BR

Job Description

Leads development and tactical execution of US marketing plans and programs in support of company/brand objectives of volume, market share, and profitability. Acts as liaison with internal and external partners to lead and guide brand tactics. May support/participate in large Commercial projects and initiatives.

Responsibilities:
- Organize, lead and manage logistics and tactical execution of marketing programs directed at key target audiences for TYSABRI professional marketing initiatives
- Serve as a liaison with internal strategic partners and external agencies and vendors
- Responsible for effectively managing timelines between marketing agencies and internal support areas to ensure timely completion of marketing tactics
- Update and maintain budget responsibility for key marketing activities
- Participate in the brand planning process
- Act as brand advocate to gain proper alignment with brand strategies
- Consider implications of changing competitive landscape on marketing activities .
- Develop strong relationships with field sales force, including ride-alongs with sales representatives and attendance at sales meetings, as well as develop and maintain strong relationships with other functional areas (i.e.,Medical Affairs, Patient Services, MM&R, Commercial Training, Regulatory, Legal, and Sales)
- Contribute to the development of presentation materials to Sr. Management
- Develop and present materials to sales and sales management

Qualifications

- Minimum 5 plus years commercial health care / prior marketing experience
- Solid understanding of key marketing principles
- Ability to manage external brand agencies and vendors on a day-to-day basis and
- Ability to manage promotional budgets
- Understand process in obtaining approval for promotional pieces materials through the medical, regulatory and legal promotional review process
- Excellent planning, analysis, project and budget management skills, with experience managing multiple projects against a timeline
- Strong interpersonal skills and the ability to work and manage cross-functional teams
- Demonstrates understanding of Pharma/Biotech commercial products, (BIIB and relevant competitor product knowledge), market dynamics and practice settings
- Detail oriented, strong quantitative and analytical ability
- Ability to understand and communicate highly scientific and technical medical information
- Must possess excellent verbal and written communication skills including strong presentation skills
- Demonstrated success in persuasion, influence, and negotiation skills
- Demonstrated business acumen
- Ability to travel up to 25%
- Prior field sales and CRM experience preferred

About Biogen Idec:
Transforming Discovery into Care

With operations across the Americas, Europe, and Asia, Biogen Idec (NASDAQ:BIIB) is one of the world's leading biotechnology companies, creating new standards of care in oncology, neurology, and immunology. Every day, employees of Biogen Idec make a difference in people's lives, through pioneering research and development, manufacturing, and our worldwide commercial capabilities.

Learn more at www.biogenidec.com/careers .

Biogen Idec is proud to be an equal opportunity employer