Senior Manager of Field Marketing

Senior Manager Field Marketing

Purpose of the position – Serve as an ambassador for the marketing team and be a liaison between the marketing team, field leadership and operators. Develop Local Restaurant Marketing tool kits and training curriculum for the area manager and operators on these LRM tool kits.

Essential Duties and Responsibilities

• Serve as a liaison between the marketing team, area managers and operators of the restaurants and help educate all levels on all marketing programs.
  
• Develop a Local Restaurant Marketing (LRM) tool kit that will enable managers to build relationships with the guests in their local trade area and ultimately lead to increased guest awareness and loyalty.
  
• Create training curriculum on the LRM tool kit that will help educate and empower our managers to successfully utilize the tools and resources that marketing provides.
  
• Administer training on marketing initiatives to the Area Manager and operator levels as needed.
  
• Partner with catering leadership and account consultants to develop and execute LRM plans that are specific to catering.
  
• Cultivate new relationships with Area Managers and store operators to establish brand/marketing ambassadors throughout the country.
  
• Travel to local trade markets to help build relationships in the community and with restaurant managers/Area Managers as needed.
  
• Identify and formulate a list of priority stores to receive special attention. This includes but is not limited to, stores with down trending sales, stores with competitive openings around them, and other local marketing needs.
  
• Partner with the Area Managers in the development of strategic and tactical LRM plans for these priority stores.
  
• Work with marketing team to develop long-term strategic and short-term tactical marketing plans for all stores.
  
• Work with marketing team to formulate and execute a “social” marketing plan.
  
• Develop informative and encouraging content for mediums such as, Facebook, Twitter, blogs, etc.
  
• Ensure consistent messaging for all mediums of “social” marketing that Boston Market utilizes.

• 5-7 years experience in fast-paced marketing/production related field, restaurant or retail environments preferred.
  
• Bachelor’s degree in Marketing or equivalent field preferred.
  
• Demonstrated success in creating and implementing Local Unit Marketing campaigns.
  
• Demonstrated success with creating and cultivating relationships with local unit operators.
  
• Intermediate skills in MS Word, PowerPoint and Excel
  
• Proven knowledge of printing and other creative development and production processes.
  
• Strong organizational, planning, and time management skills with ability to prioritize multiple/competing projects and assignments.
  
• Strong written and oral communication skills.