• Company:
    Liberty Mutual Group
  • Location:
    Boston, MA 02108
  • Job Category:
    Marketing/Product
  • Industry:
    All
  • Status:
    Full Time, Employee
  • Career Level:
    Experienced (Non-Manager)
  • Reference ID:
    09378
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Senior Marketing Communications Specialist
Job Description

Boston-based Liberty Mutual Group is a diversified global insurer and fifth largest property and casualty insurer in the U.S. based on 2008 direct written premium. The Company also ranks 86th on the Fortune 500 list of largest corporations in the U.S. based on 2008 revenue. As of December 31, 2008, Liberty Mutual Group had $104.3 billion in consolidated assets, $94.2 billion in consolidated liabilities and $28.9 billion in annual consolidated revenue.

Liberty Mutual Group offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire and surety.

Liberty Mutual Group (www.libertymutualgroup.com) employs over 45,000 people in more than 900 offices throughout the world.

 
Advance your Marketing career at Liberty Mutual - A Fortune 100 Company!
 

As a Marketing Communications professional you will create, implement and manage advertising and communications programs that effectively describe and promote the organization and its products through development of creative concepts, efficient use of all media and technical production services, and building and supervising a team of communications, design and production professionals. 
 
Responsibilities:
  • Plans, develops and successfully implements advertising programs that are aligned with business or corporate marketing and  product objectives.

  • Leads projects with advertising agencies to develop and prepare promotional campaigns, select media and format to inform potential customer of products.  Oversees the selection of media, creation of program concepts, materials preparation and placements.

  • Acts as key resource to provide counsel  to senior management on communications programs for SBU's and departments on a  local, national  or international basis.

  • Develops and coordinates customer communications programs that may include direct mail programs, brochures, TV, web, print advertising or other marketing material.

  • Forecasts, schedules and allocates resources within assigned projects.  Manages outside vendors in developing and supplying communications tools. Ensures projects are completed within desired time frames and quality limits.

  • Proactively manages programs to provide clients with the most appropriate and effective support for their communications/advertising objectives.

  • Evaluates effectiveness of advertising programs through analysis of responses and sales indicators.

  • Creates and manages budgets to ensure optimal results.


Qualifications:


Bachelors degree in communications or equivalent experience required, Masters preferred. Requires 5-7 years of related experience, with at least four in a corporate environment. Advertising agency experience is also helpful. Strong communications skills are required. Advanced writing experience may be required. Familiarity with various computer software and hardware preferred. Requires broad knowledge of Liberty Mutual?s products, market efforts, insurance issues, and customer service needs. Requires advanced knowledge of marketing communications principles and practices.


 
Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
  • 401K and Company paid pension plan

  • Medical coverage

  • Dental coverage

  • Paid time-off

  • Pay-for-Performance

  • Discounts on automobile and homeowner's insurance

  • Discount fitness memberships

  • Flexible spending accounts

  • Tuition reimbursement

  • Vision care coverage

  • Work/Life resources

  • Credit Union membership

  • Employee and Dependent life insurance

  • Disability insurance

  • Long-term care insurance

Overview:
 
We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.
 
We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.
 
We believe our employees take pride in knowing that they help people live safer more secure lives everyday.
 
Responsibility. What's your policy?



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