title
  • Company:
    USIS
  • Location:
    Falls Church, VA 22043
  • Job Category:
    Marketing/Product
  • Industry:
    Advertising and PR Services;Government and Military
  • Status:
    Full Time, Employee
  • Occupations :
    Brand/Product Marketing;Events/Promotional Marketing;Marketing Communications
  • Experience:
    5+ to 7 Years
  • Career Level:
    Manager (Manager/Supervisor of Staff)
  • Education Level:
    Bachelor's Degree
contact info
  • Contact Name:
    USIS
  • Reference ID:
    1150
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Senior Marketing Manager

Position Description

Within assigned area of business, responsible for creating, implementing, and managing service products, projects, and promotions to achieve market share, revenue, margin/profit and other business objectives.1) Leads and manages overall marketing efforts for both upstream (strategic) and downstream (tactical) activities; 2) Ensures coordination/alignment of marketing goals and objectives within marketing department and USIS; 3) Implements all aspects of marketing across a wide variety of federal services markets and 4) Takes on an additional area of responsibility (TBD) across the USIS business.

 

Position Responsibilities

  •  Manages expenses and budget for assigned area of business in the federal services market. 
  • Strategic (upstream) marketing: On-going research and analysis on industry structure, customer value, competitive position, and business capabilities; understanding our customers/customer segments, their specific needs and why they buy; determining content of messages (what we will say, how we will say it and to whom); creating marketing strategy and integrated marketing plans. Leads new services / service product definition and business plans in coordination with other departments / functional groups. 
  • Tactical (downstream) marketing: Tactical execution of marketing plans, testing and measuring results, implementing a follow-up and analysis system, and managing implementation. Examples of tactical actions include, but are not limited to: Creating brochures, generating leads, sending out mailers, creating sales presentations, developing customer luminary sites, updating web content, trade shows, social media content development and coordinated marketing efforts, etc. 
  • Responsible for the development and implementation of service product portfolio, products, and features for assigned area of business. 
  • Ensures consistent approach to format and delivery of marketing programs and promotions for assigned area of responsibility. 
  • Ensures uniform documentation, distribution, and control of service products. 
  • Works closely with assigned business groups and all applicable internal groups to develop programs to increase revenue and lead change management initiatives focused on marketing organization. 
  • Sr. Marketing Manager will become an expert in 1-2 customer segments (e.g. Department of Defense, Department of State, Law Enforcement, etc.) to ensure marketing department expertise across every segment of the business. 
  • Reports to the Vice President, Marketing with dotted line responsibility to the appropriate business leader. Financial goals tied to the business leader’s financial goals (total alignment). Attends appropriate business leader’s staff meetings as part of their management team. 

 

Position Qualifications

·         Bachelor’s Degree (Business/Management/Marketing), formal training in marketing best practices, experience in process and project management.
 
·         5+ years of knowledge and experience marketing service products to the federal and/or foreign governments; experience creating new processes and improving existing processes; demonstrated success managing multiple project simultaneously; experience creating and implementing strategic and tactical marketing and business plans. Must demonstrate both internal and external customer orientation.
 
·         Microsoft Outlook, Word, Excel, PowerPoint, Project, shared sites (e.g. SharePoint); understanding of how the government buys and tactics to successfully market to the federal and foreign governments.
 
·         Comprehensive understanding of services business and ability to interact with a wide variety of personnel from different departments and functions.
 
·         Demonstrated success in developing and implementing strategic and tactical marketing and business plans that tie to company growth objectives. Successful candidate can demonstrate past experience of creating competitive, innovative, and breakthrough strategies and plans that reached prospective federal and foreign clients. Must be able to help the business lines produce compelling cases for new product/service investment.
 
·         Previous experience creating and managing marketing budgets and the application of these resources across an integrated marketing plan.
 
·         Must demonstrate past success in leading marketing programs/campaigns targeted at federal government clients as well as international clients.
 
·         Demonstrated creativity and experience marketing intangible products. Creative ability to think “out of the box”. 
 
·         History of high-impact, results-oriented marketing programs that are on schedule, within budget, and at the appropriate level of quality.
 
·         Excellent written and oral communication skills including demonstrated stand-up presentation skills, group facilitation, and ability to effectively interact with worldwide / international personnel.
 
·         Excellent interpersonal skills with ability to interact effectively in a team-based organization across multiple locations. Ability to facilitate/lead project teams and build internal consensus.
 
·         Strong results orientation. Ability to consistently meet and exceed goals. Capable of making commitments, setting priorities, and delivering results on time and on budget.
 
·         Strong project management skills with proven track record of performance and in leading teams.
 
·         Excellent organization skills.
 
·         Strong analytical/problem solving skills.
 
·         Effective time management skills.
 
·         Ability to work individually and under minimal supervision.
 
·         Enthusiastic and high energy.


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