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Shopper Insights Manager Job

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Johnson & Johnson
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  • Job Title:
    Shopper Insights Manager Job
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  • Company:
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  • Location:
    Cincinnati, OH
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  • Job Status/Type:
    Full Time
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  • Job Category:
    Sales/Retail/Business Development
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  • Reference code:
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Your unique talents and perspective can make a vital contribution to innovative products that improve the lives of people everywhere. Career opportunities within Johnson & Johnson companies can provide a setting to build your leadership experience, express your passion, and touch the world.

Position Description

Shopper Insights Manager Job

Johnson & Johnson companies are equal opportunity employers.

Shopper Insights Manager-3105140827


Johnson & Johnson Sales and Logistics Company is looking for a Shopper Insights Manager located in Cincinnati, Ohio.

Johnson & Johnson Sales and Logistics Company, a division of Johnson & Johnson Consumer Companies, Inc., provides sales, marketing and logistical services to U.S. retail customers on behalf of the U.S. consumer companies. It represents one point of contact with our customers for selling teams, customer service, distribution, retail merchandising and professional detailing. It develops and markets baby care, wound care and skin care products that address the needs of consumer and healthcare professionals and incorporates the latest innovations. The portfolio includes heritage brands JOHNSON'S® Baby and BAND-AID® Brands,as well as leading beauty and skin care brands such as NEUTROGENA®, AVEENO® and OTC brands such as Tylenol® and Zyrtec ® and more.

The Shopper Insights Manager serves on an assigned team and is responsible to execute and align brand and customer strategies and tactics. The incumbent aligns these strategies to meet both the goals of the customer and the company. The incumbent provides category and shopper insights through analyzing data and translating various findings into actionable strategies and tactics. The incumbent is assigned to a specific brands, category, or customer team to improve the quality of decision making regarding the 4Ps (products, placement, promotion, and pricing). The incumbent serves as the analytical expert to internal partners, such as sales and marketing associates, by providing recommendations for planograms and product adjacencies to drive sales results. At all times, the incumbent considers and accounts for the impact of decisions on the product group(s), the customer(s), and the company at large. The incumbent participates in special projects as assigned by the supervisor.

Key responsibilities may include, but are not limited to:Serves in the role of Loyalty subject matter expert (SME) in dunnhumby /The Shop, with the customer, responsible for growing category and Johnson & Johnson brand sales. As SME, shares learning and best in class practices across J&J. Leading Platform Development and Shopper Segmentation (Price Sensitive, Mom & Baby, Store Format, MultiCultural), that includes Loyalty Insights, Shopper and Consumer Insights, Category Management, and analytic support. Collaborate with Kroger on the strategic planning process and category immersion collaborative partnerships to identify future growth trends and align business strategies and tactics to drive category growth. Formulates and shares global and regional best in class in store activation with customer. Serves in the role of “voice of the customer” with internal partner groups to enhance their understanding of the category growth dynamics and customer perspective of J&J brands within the category, providing insights about Kroger shoppers and our competition that are relevant, timely and actionable. Effectively assembles company category growth platforms and learning plans to achieve business goals for both the customer and Johnson & Johnson. Identifies gaps in category learning plans and works with customer and internal Johnson & Johnson resources to sponsor studies, helping to construct, manage, and monitor the progress of pricing, promotional, and shelf tests. Shares findings with appropriate audience(s) to maximize resources and information. Manages custom analytical budget with dunnhumby and gains alignment with Team Leadership on strategic prioritization. Maintains and creates innovative analytical tools from multiple sources to monitor category growth dynamics and enable customer and Johnson & Johnson to exceed category business plans. Manages the development of Loyalty Strategic Plan at the customer. Is accountable to create a plan, oversee and assist with execution and to monitor and report plan effectiveness. Proactively integrate loyalty card insights into category management process. Manages the development and execution of pharmacy-front end convergence programs for the Skin Care category at the customer. Is accountable to create a plan, oversee and assist with execution and to monitor and report plan effectiveness. Conducts store visits to monitor merchandising status by taking photos and providing presence improvement suggestions. Leads the shopper learning plan by providing insights and category research to develop strategy with and for customers.

Additional responsibilities include: Supports the development of strategic alliances within customer groups. Provides customer business reviews to internal partners. Constructs and conducts internal group and customer presentations to disseminate research learnings on assigned topics, such as shopper insights and customer category performance. Establishes and supports customer category and strategy development through leveraging customer tools, such as dunnhumby/The Shop. Reports key metrics such as category dashboards and shopper metrics performance, as part of the customer annual business planning process. Identifies and communicates potential areas of opportunity, risks, and other pertinent trends. Partners with third party vendors to adequately and profitably source synthesized data sets. Develops, analyzes, and synthesizes data sets to develop actionable category insights. Synthesize knowledge across many data sources to identify and communicate (simply) the most compelling insights that will lead to growth. May be assigned additional responsibilities at the discretion of the supervisor, or based on the needs of the functional team. Complies with company policy and procedures at all times. Maintains and complies with SAFE Fleet & Safety objectives and policies.




4-yr degree required. A minimum of 5 years prior experience in a consumer package goods environment required. Previous category management/analytics experience required. Loyalty Database Management is preferred. Space management software experience is strongly preferred. Direct sales experience preferred. Experience working with syndicated and panel data (Nielsen, IRI) required. Intermediate to advanced skills in Microsoft Office required. This position will require up to 20% or more travel and will be based in Cincinnati, Ohio.

Ability to influence decision-makers up and down one or more levels, with and without direct authority, to ensure a fully-aligned customer/company business plan. Demonstrate effective communication and negotiation skills. Ability to devise and deliver persuasive presentations, based on data-driven insights and facts, to gain support for business strategies and/or initiatives. Strong computer skills, including MS Office Suite applications, database information sources, and web applications. Ability to complete projects and follow processes to deliver results including volume achievements. Ability to plan and execute strategies and tactics to support broader company and brand objectives. Ability to manage funds and resources to deliver the greatest outcome for the company. Ability to identify and assess risk and prioritize competing demand.

Primary Location:North America-United States-Ohio-Cincinnati
Organization: Johnson & Johnson Sales & Logis. Co (6148)
Job Function: Selling Consumer

Certain sites within the Johnson & Johnson Family of Companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.

Johnson and Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.

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