Job Category:
IT/Software Development
Reference Code:
310677
Position Type:
Full Time, Employee
UnitedHealth Group is among the most ambitious Fortune 25 companies you'll ever meet. Through our family of businesses, we're working to make the health care system perform better for more people, in more ways than ever.

Simply put, we think the entire system can be greater than it's ever been. And that drives us to work harder, aim higher, and expect more from one another.

Here, you'll be empowered to make an immediate impact for millions of others. And you'll achieve more than you ever expected. How does that fit with your plans?
Sr. Application Architect - Direct Marketing/Campaign Mngmt. Solutions (Golden Valley, MN) - MINNEAPOLIS, MN 55401
UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health.

OptumHealth is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.
 
If you want more meaning in your career - as a clinician or a business professional - think of OptumHealth as your calling.
 
By providing 60 million Americans with information, tools and solutions, we are helping to guide them through the health care system, financing their health care needs, and enabling them to achieve their personal health and well-being goals.
 
Positions in this function are involved in the development, communication and implementation of the organization's technology architecture and applications plan, including the components required to support it and in the integration of corporate and business architectures and applications. Responsible for coordinating, administering and supporting activities related to data planning, data recovery and development and related projects. Includes all types of IT business architects as well as IT technical architects. - Reviews the work of others.- Develops innovative approaches.- Sought out as expert.- Serves as a leader/ mentor.
 
At OptumHealth, you will perform within an innovative culture that's focused on transformational change in the health care system. You will leverage your skills across a diverse and multi-faceted business. And you will make contributions that will have an impact that's greater than you've ever imagined.
 
In this key role, you will be involved in creating a consumer-centric application architecture relative to Campaign Management solutions to enable us to better engage consumers to help them improve their health. As part of the Direct Marketing IT Strategy & Architecture team, you will serve as the "capability owner" for Campaign Management. In this role, you will be involved in the development, communication and implementation of the organization's technology designs related to how OptumHealth engages consumers and other key players in the healthcare landscape for our clinical and other health programs.
 
Specific responsibilities will include:
 

·         Partnering with business and technology stakeholders to plan and execute strategies for leveraging data to initiate consumer engagement and determine appropriate engagement channels


·         Ensuring the appropriate "feedback loop" is in place to measure campaign effectiveness and continual improve campaign results and business value.


·         Driving definition of requirements for effective development, execution and evolution of Campaigns


          Hands-on working knowledge (technical implementations) using SAS or Unica


·         Translating marketing objectives into technical delivery plans


·         Creating and maintaining a current-state view and 18 - 36 month roadmap of the Campaign Management capability


·         Guiding technology decisions relative to Campaign Management while working in an ever-changing ambiguous environment


·         Working with Product and Marketing leaders to refine Campaign Management capabilities on an ongoing basis
·         Ensuring incremental and large scale advancement of Campaign Management capabilities are done in alignment with the roadmap
·         Driving solution design for the Campaign Management capability and creating high level designs for solutions
·         Reviewing detailed designs completed by a Development team to ensure alignment with your initial solution and high level design
·         Serving as a subject matter expert and design resource to others
·         Driving activities related to data and application planning and solution development
·         Partnering with other capability owners to ensure dependencies between capabilities are understood and managed
·         Supporting the Sales process as required, including participation in RFP response
 
 


 


  • 10 +years of application development experience, including application architecture and design expertise

  • 5+ year's direct experience within an IT organization supporting the Marketing function (sales/marketing, consumer loyalty rewards programs, predictive modeling)

  • 5+ year's specific expertise with Campaign Management solutions, such as SAS Marketing Automation, Unica, Teradata Relationship Manager, Aprimo or similar product

  • Excellent verbal/written communication skills and ability to work within a highly ambiguous environment

  • Demonstrated ability to build flexible and scalable application architectures

  • Knowledge of technology infrastructure and how it enables applications

  • Demonstrated ability to understand business needs and ensure they are met

  • Proven ability to partner with the business community and propose ideas with business value

  • Ability to influence others in a matrixed organizational structure

  • Solid understanding of data analytics and data mining

  • Demonstrated ability to communicate with business leadership and technologists

  • Relevant Bachelor's degree, Master's preferred

 
 
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
UnitedHealth Group is a drug-free workplace.  Candidates are required to pass a drug test before beginning employment.
 


Additional Information:

  • Travel Percentage: 25%

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Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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