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Sr. Brand Manager - Combat/Sof...


Job Summary

Stamford, CT
Other/Not Classified
Job Type
Full Time
Career Level
Experienced (Non-Manager)
Job Reference Code

Sr. Brand Manager - Combat/Soft Scrub

About the Job


Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?

The Senior Brand Manager is a leadership role with responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand or portfolio of brands. This includes promotions, packaging, analysis and P&L. Role will be responsible for leading cross-functional teams and directly managing Assistant Brand Managers.



What we offer

Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities
Actively managing brand P&L
Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.
Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.
Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence
Managing all marketing activities including but not limited to promotions, research, packaging and pricing
Developing and maintain relationships with external partners and agencies
Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth
Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
Executing marketing strategy, plans, and tactics.


Who we are looking for

Bachelors in Marketing; MBA preferred.
Min 6-10 years’ of CPG brand marketing experience
Prior cross functional experience with sales, supply chain, category management, etc preferred
Strong analytical, negotiation, and presentation skills
General business management knowledge
Strong financial acumen
Excellent relationship building skills
Advanced working knowledge of Microsoft Word, Excel & Powerpoint

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Apply online if this sounds like your next challenge. Refer to the job ID mentioned above and get one step closer to starting your new job at Henkel.

Discover our winning culture\: www.henkel.com/career


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