 |
|
|
|
|
|
|
Sr. Director, Direct Marketing, NYC
|
|
|
|
|
Position Description:
Sr. Director, Campaign Management / New York
Coach, founded in 1941, is America's premier accessible luxury accessories brand and a leader in international markets. We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of today's consumer. Coach offers excellent career growth opportunities, competitive salaries and benefits within a dynamic work environment.
Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the best and brightest people in the industry. At Coach you will be in great company!
"With average sales growth of 24% over the past three years and a 61% return on invested capital, Coach is No. 1 on this year's BusinessWeek 50 ranking. The companies that make up the BusinessWeek 50 represent the star performers in each of the 10 sectors that make up the S&P 500." Business Week, March 2008
The successful individual will leverage their proficiency in consumer marketing to...
- Lead the campaign management function for all direct to consumer marketing campaigns for Coach
- Strategic development, segmentation, forecasting, reporting, selection and analysis of all email, mobile and direct mail programs
- Oversee all project management of campaigns including calendars, creative briefs, execution and benchmarking
- Lead strategic development, scoping, and launch of new direct to consumer marketing initiatives
- Manage testing, name / email acquisition, analytic backend for all initiatives
- Partner with Retail Finance, Operations, coach.com, creative, call center, Coach Japan, and Field to ensure effective communication and execution of all campaigns
- Expense management for all programs and related vendors (if we are comfortable, we can include scope of total budget)
- Manage team of 5 professionals
The accomplished individual will possess...
- 10+ years of Direct Marketing experience
- 5+ years of people management experience
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. Visit Coach at www.coach.com
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
