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Job Summary

Company
The Bradford Group
Location
Niles, IL 60714
Industries
Consumer Packaged Goods Manufacturing
Printing and Publishing
Retail
Job Type
Full Time
Employee
Years of Experience
2+ to 5 Years
Education Level
Bachelor's Degree
Career Level
Manager (Manager/Supervisor of Staff)
Salary

Competitive
Job Reference Code
E09031

Sr. Search Engine Marketing Manager

About the Job


Opportunity – Sr. Search Marketing Manager, SEO/SEM/PPC/– Collectibles Today is the internet marketing branch of The Bradford Group


 


We are looking for a Search Engine Marketing Guru with the experience, aptitude and attitude to generate ideas, build teams and execute flawlessly in a fast-paced environment. 


 


CollectiblesToday.com is the flagship site for The Bradford Group, a world leader in direct marketing and provider of gifts, home décor, jewelry and collectibles since 1973. CollectiblesToday is both a highly profitable company by itself as also an internal agency for all of Bradford’s online initiatives.


 


The Senior Search Marketing Manager role is an exciting opportunity for someone who is looking to take their career to the next level. This position provides not only the opportunity to manage one’s own Search Marketing P&L (for the CollectiblesToday.com business) but also the thrill and challenge of establishing and managing an internal agency to support the wide range of group businesses.


 


As the Bradford Group continues its efforts towards greater integration between offline and online initiatives, the Senior Search Marketing Manager will play a key role in defining the strategy, direction and tactics for the enterprise for years to come.


 


You will be responsible for:


·         Managing all aspects of a multi-million dollar Pay-Per-Click and Pay for Inclusion search sales budget at Collectibles.Today


·         Identifying, negotiating, and developing new relations with search engines and search media vendors


·         Planning and creating Keywords and Ad copy, interfacing with vendors to launch search campaigns and actively managing and optimizing the sales and expenditures with vendors


·         Communicating across different levels of the enterprise, and working closely with team members as also business units in maximizing the opportunities in Online Search Marketing


 



Is this you?


·         Bachelors degree, MBA preferred


·         2+ years of experience actively managing a multi-million dollar Search Engine Marketing account


·         Experience with a search engine management tool – preferably Dart Search


·         Familiarity with online analytical tool – preferably CoreMetrics


·         Proven success in Online Marketing and Management


·         Enthusiasm and commitment to working in an online channel


·         Advanced MS Excel and Access experience required


 


Benefits: Business Casual Work Environment, Health Insurance, Life Insurance, Dental Insurance, Disability Insurance, Paid Vacation, Paid Sick Leave, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Product Discounts and more!

If this position sounds interesting, please apply online and complete a 2-minute job application profile.


 


APPLY ONLINE


No phone calls or agencies please

The Bradford Group is an Equal Opportunity Employer


 


The Bradford Group is a world leader in direct marketing and provider of limited-edition gifts, collectibles, home décor, and jewelry.  Founded in 1973, we have an unyielding commitment to product quality and exceptional customer service which has helped us become one of the premier direct marketing companies in today’s international economy.  Our company’s vision is to seek to identify and understand our customer's fundamental aesthetic, emotional and psychological needs that can be fulfilled with art-based or theme-inspired offerings.  We are located in Niles, IL.


 


Keywords: SEM, Search Engine Marketing, Search Engine Marketer, search marketing manager, mkting, mkt, senior manager, Organic Search, Paid Search, PPC, pay-per-click, SEO, Search Engine Optimization, Search Engine Optimizer, Search Engine Specialist, Interactive Marketing, Google, Yahoo, MSN, AdWords (google ppc platform), AdCenter (msn ppc platform, YSM, Yahoo Search Marketing, HTML, Web Programming, Web Analytics, Website Analytics, Conversion Tracking, Campaign Management, Keyword Research, Keyword Generation, Keyword Performance, Copywriting, Copycreation, Testing Copy, Online Media Buyer, Affiliate Marketing

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Contact Information

The Bradford Group

Phone:  No Calls Please