Key Accountabilities (Job Responsibilities) |
· Write long form assignments for assigned clients that may include web copy, sales collateral, PowerPoint presentations, etc., for delivery to members of the creative department. · Work closely with client and client team members including Account Services, Creative, etc. to ensure understanding of client subject matter, expectations, processes and timelines. · Work regularly with other team members to ensure style and brand consistency. · Write for the appropriate audience, taking into consideration their information needs and attitudes when developing arguments for a variety of rhetorical situations. · Read and analyze technical information in order to understand client needs and market dynamics. · Read and maintain a library of current reference materials. · Consider laws governing copy such as registered and trademarked symbols, country of origin and material construction. |
McCann Erickson Advertising