Major advertising agency in San Francisco seeks VP, Business and Digital Strategy. The primary function of the VP Business and Digital Strategy is to improve client decision-making by enhancing insights about customers, segments, financial tradeoffs, and the implications of campaign results on future initiatives.

Description:

• Define scope, recommended approach, and manage execution of major strategic projects for clients


• Play a leadership role on client engagements, serving as a trusted marketing strategy advisor to both account leads (internal) and clients (external)


• Serve as thought leader in aligning digital marketing strategy with a client's business goals and objectives


• Drives high level discussions on the role of digital within the total marketing ecosystem


• Extend client relationships into more actionable and value added services


• Convince clients of the value of strategic services to their business - help them define needs and potential solutions


• Integrate strategy activities into a broader continuous improvement customer relationship management process


• Guide clients in defining their digital vision


• Partners with Media & Creative to develop innovative strategies that can be easily translated into breakthrough work across the agency


• Play an active role in new client acquisition and new business pitches, identify new opportunities and establish relationships with prospective clients, participate in or lead several new business initiatives simultaneously


• Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing intellectual capital and developing innovative concepts that can be leveraged across clients and as thought leadership to the industry


• Provide methodological support, coaching, professional development and training to staff


• Participate in the hiring and allocation of the team

 Qualifications:

• 10+ years' total business experience in Management Consulting, Marketing Agency, or Interactive Consulting


• Deep experience (8+ years) as a marketing strategy advisor


• Minimum of 8 years experience in a client-service role (with a management consultancy or in a strategic agency role


• Experience with conducting and analyzing primary market research, although deep expertise is not required


• Minimum 6 years' experience working in the interactive/ digital marketing space


• Experience managing junior team members


• Strong familiarity with digital metrics such as those associated with banner ads, web sites, and other digital media


• Possesses an expertise in new and emerging digital channels, tactics and media


• In-depth knowledge of integrated marketing and digital disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)


• Degree in marketing, statistics, mathematics, or economics: · Possession of excellent written, oral communication and presentation skills


• Proven leadership ability with strong client relationship skills


• Experience managing and coordinating multiple strategy projects across internal teams and client relationships

Salary: Commensurate with experience

Refer to Job# 17315-Monster and email MS Word attached resume to Orly Miller, orly@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Orly Miller as your recruiter contact.