Summary:  Overall P&L responsibility for Land/ Small ship products and achieving

Excellence goals by division, by product

Goal – On time & accurate – meeting both the Corporate and assigned Division/s Passenger, Net profit Contribution and Quality Goal

1. On – time: achieving “hitting” the original mail date


2. Being Accurate – with product, price, offer, inventory and ensuring rest of the overall team is doing their part (Circulation with scorecards & handicaps, File plan & health of the file, Creative package is the right piece, sell pages are increasing revenues, credit plan is in tact, Interactive is following suit, conversion levels are reaching goal) and read & react to results

Essential Duties and Responsibilities 

Achieve Passenger, NPC & Quality goals for the Company and assigned Divisions.

In conjunction with the SVP Marketing and Circulation and Worldwide Organization, Create and Manage Mail plan and Cost of Goods Plan, Pricing/Costing Plan and Product Action plans for excellence for existing and new products.

Work with the Sr. VP of Marketing and the Circulation Team to plan the Marketing strategy to generate the passengers and net profit at the budgeted ROI.

Work with the EVP of Worldwide Operations for the selection of the Products based on prior year’s history and the file Universe & the final planning of the products based on competition.

Reviews all costings comparing them to competition and recommend sell prices for sign off by EVP Product Marketing. 

Responsible for scheduling and attending all creative turnover meetings, to supply product, marketing and competitive highlights, for Catalog, Direct Mail, Email, POD and Website. Responsible for implementation of schedule and working with Creative to meet all deadlines
 

Proofs all product and marketing related information on all catalogs, emails, POD and web

Attend all circulation meetings to review results of all mailings with focus on assigned product line. Work closely with the circulation analysts to insure that results are being reviewed on a coded and non-coded basis to make recommendations for future mailings.

Create email marketing strategy for all products assigned.

Create discount strategy and implement in catalog and email schedule

Responsible for meeting all timelines of catalog and DM mailings, as well as discount strategy and which dates to promote in which mailings, per marketing monthly meeting review

Work with buyers to makes product presentations with particular emphasis on Telesales, Customer Service and Operations.

Mandatory monthly attendance at off site marketing meeting with full participation

Monitors and responds to all quality issues regarding assigned products and work with Worldwide for action plans from buyers in regions by product

Attend weekly count meeting and implement efficiencies concerning opening dates per mail schedule and consolidation of dates based on performance and mail schedules

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions.

Product knowledge and knowledge of ground operations worldwide.

Project Management - Develops project plans; Communicates changes and progress.

Interpersonal - Focuses on solving conflict, not blaming; Remains open to others' ideas and tries new things.

Financial ability to review all costing elements and ability to know when to discount products by month and utilize dilution/cost of goods reduction, currency, airline fuel surcharges etc to reduce sell prices.

Ability to manage inventory by product departure date by month.

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Demonstrates group presentation skills; Participates in meetings.

Team Work - Contributes to building a positive team spirit; Able to build morale and group commitments to goals and objectives.

Written Communication - Writes clearly and informatively; Presents numerical data effectively.

Delegation - Delegates work assignments; Sets expectations and monitors delegated activities.

Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; effectively influences actions and opinions of others.

Quality Management - Looks for ways to improve and promote quality.

Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition.

Cost Consciousness - Works within approved budget and /or makes recommendations for changing budgets

Ethics - Treats people with respect; Works with integrity and ethically.

Organizational Support - Follows policies and procedures; Supports organization's goals and values and makes recommendations for change.

Strategic Thinking - Develops strategies to achieve organizational goals; Adapts strategy to changing conditions, both long-term and short term goals.

Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.

Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment.

Planning/Organizing - Prioritizes and plans work activities; Sets goals and objectives; Develops realistic action plans.

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions.                                               

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

BA degree or equivalent from four-year College. Ten (10) years related experience and/or training; or equivalent combination of education and experience.

Language Ability:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of organization.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to understand statistical results and make proper deductions. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software and Spreadsheet software, software for proofing Adobe, Plan System.

Certificates and Licenses:

No certifications needed

Supervisory Responsibilities:

This job has no supervisory responsibilities.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually very quiet.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms.