Web Content Designer

About our company:

National Wholesale Company is a direct-to-consumer catalog and internet marketing firm offering a wide variety of Hosiery, Lingerie and Apparel products to mature female shoppers throughout the United States. We were founded in 1952 based on the simple principle of treating each and every customer as if she were our only customer. We strive to bring the highest levels of quality, value and service to each of our customers.

Position summary: 

The Web Content Designer/Manager will support the company’s e-commerce initiatives by creating and implementing multimedia designs and content which enhance our website and online promotional campaigns.  The position will also be responsible for ensuring website usability and content integrity.

Essential Skills and Responsibilities:

Possesses a strong sense of web graphic design required to build attractive and effective web pages, e-mail campaigns and banners which meet corporate branding standards.

Segments and assigns appropriate click links to e-mail campaigns.

Experienced with working on projects with shared assets/folders and possesses an understanding of the principles and naming conventions associated with digital content management.

Has an understanding of the data architecture and tracking code involved with e-commerce projects.

Creates and presents design options and makes recommendations based upon testing through Google Analytics and Google Website Optimizer.

Ensures accuracy and integrity of website images, product links, product copy and sales promotion on our website as well as on our partner sites (i.e. promotional sites and shopping portals.)

Performs keyword frequency research on a regular basis and works with copywriter to create and maintain effective consumer and SEO content throughout the website.

Applies appropriate meta-tags and meta-descriptions to web pages and builds designs which lead to continuously improved website exposure.

Demonstrates the ability to learn quickly and is comfortable managing multiple projects in order to meet production schedules and marketing campaign deadlines.

Is detail-oriented and able to communicate clearly with team members.  Responds to inquiries and requests in a timely manner.

Is highly self-motivated to stay informed on the latest industry and competitive activity.

Essential Requirements:

Working knowledge of Adobe Creative Suite - Photoshop - Illustrator and basic HTML skills required for content manipulation.

Proficiency in Microsoft Office Suite; in particular, Microsoft Excel - production of pivot tables, charts and other reporting tools to support data analysis.

Proficiency in Google Analytics, Google Web Optimizer and Google Webmaster Tools.

Knowledge of SEO, usability and accessibility guidelines.

A minimum of four years experience in web design and web content quality assurance.

Keywords: Webmaster, SEO Developer, Web Content Developer, E-Commerce Manager, E-Commerce Content Developer, Website assistant, Internet Marketing Specialist