Responsibilities:
Under the direction of the Director of Marketing, the Web Content Specialist is responsible for writing, editing electronic content for the IEHP website, and project management. Web content project management includes proactively reviewing the website and its electronic content on a regular basis and recommend usability improvements in content clarity and brevity, and website navigation. Use Search Engine Optimization (SEO) research data to optimize content to increase search engine rank and web traffic. Project management also includes working with internal clients, Communication Specialists, and Designers to ensure content, design and technical requirements meet business and user needs. Must possess knowledge of current industry standards and best practices for online communication and SEO techniques. Basic understanding and demonstrated use of web analytics a plus. Must have project management and organizational skills; work in a team environment; attention to detail; and sensitivity to a multi-cultural environment and community. Ability to write for other media - newsletters, print ads, radio or direct response. Working knowledge of Adobe InDesign and MS Office applications, including Word, PowerPoint, Outlook and Excel.
Qualifications:
3-5 years experience in writing web content and project management. Experience writing web content in the healthcare industry preferred.
Bachelor's degree required.
IEHP, Inland Empire Health Plan, A Public Entity, is committed to delivering high quality health care simpler... simpler for Members AND Providers. High quality, simpler health care makes for healthier and happier families and communities.
