Responsibilities:

1.       Establish Web strategy by researching, analyzing, and defining customer requirements; identifying target customers; analyzing competitors' offerings; studying company objectives for the product line; identifying strategic content partnerships.

2.       Reinforce Kaman brand position online by studying the company’s product & service offering; analyzing customer motivations, interests, and needs; creating site content; negotiating and coordinating content partnerships.  Enhance organization reputation by fostering innovation; exploring opportunities to add value.

3.       Manage Web design process by defining Web objective; evaluating potential designs; communicating with designers; testing site organization and navigability understanding technology capabilities of customers.

4.       Maintain optimal user experience by evaluating e-mail feedback; studying user page views; assessing message effectiveness; conducting surveys and performing A/B testing.

5.        Partner closely with multiple departments in order to create Web-based marketing programs that serve the needs of customers while meeting internal business requirements.  Partner closely with these same groups during various testing phases with regard to setting up, testing and implementing scheduled programs and enhancements.

6.        Prepare and issue reports to management by collecting, analyzing, and summarizing Web data and trends and tracking activity.

7.       Promote Web site by coordinating announcement in print and media ads; register with search engines; create banner ads and link exchange affiliates; analyze and create ways to increase traffic to the site. 

8.       Prepare Web publicity strategy by researching, analyzing, and identifying needs and interests; studying publicity goals; assessing user characteristics.  Implement news campaigns by repurposing and disseminating news releases.

9.       Maintain Web site by upgrading content and design; monitoring customer use. Develop new, targeted Web sites and “microsites” by identifying and developing new markets and user audiences.

Qualifications:

Education – BA degree in Business, Computer Science, or related field or equivalent work experience.

Experience –  4 years in a customer-focused, environment in a distribution/technology B2B industry. Proven understanding of leading edge technology and how it can be utilized to build customer relationships and increase sales in an industrial environment.

As a growing company and an industry leader we offer a very comprehensive compensation package and benefit program to include:

• Your choice of medical insurance providers and plans, Dental insurance, and Flexible spending accounts,
• Company matching 401(k) with a great vesting schedule,
• Company paid Life (family) & STD insurances,
• Vacation & Sick time,
• Company Holidays
• Employee discounted Stock Purchase Plan, 
• 100% tax free tuition reimbursement,
• …and MORE...!

For fastest consideration send your resume today!

http://www.kamandirectcareers.com/kaman/jobboard/NewCandidateExt.aspx?__JobID=1850

KAMAN Hires GREAT People!

We are committed to a safe and drug free environment for our employees! Candidates must successfully pass a post offer, pre-employment drug screen test.

EEO. M/F/D/V

Kaman Industrial Technologies recruits, hires and promotes individuals without regard to race, creed, color, religion, age, gender, national origin or ancestry, marital status, sexual orientation, veteran status, or physical or mental disability unrelated to an individual's ability to perform the job, or any other status protected by law, all in accordance with applicable Federal, state or local law.