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Digital Marketing Manager

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Job Summary

Company
One Call Now
Location
Troy, OH 45373
Industries
Telecommunications Services
Computer Software
Computer/IT Services
Job Type
Full Time
Employee
Years of Experience
5+ to 7 Years
Education Level
Bachelor's Degree
Career Level
Manager (Manager/Supervisor of Staff)
Salary
50,000.00 - 70,000.00 $ /year
100% Employer Paid Health Insurance

Digital Marketing Manager

About the Job

Job Title:          Digital Marketing Manager    
Department:    Marketing Services
Reports to:       Director of Marketing

Position:
Want to direct the digital marketing strategy for a 6-time Inc5000 fastest growing company? If HubSpot, Optimizely, and Google Analytics are some of your favorite toys, let’s talk.

One Call Now is an industry leading Software as a Service (SaaS) notification and communications company based in Troy Ohio. Currently, we seek the talents of an experienced, marketing professional to manage our digital marketing initiatives as a Digital Marketing Manager.

The Digital Marketing Manager will lead and develop the overall strategy of One Call Now’s digital marketing initiatives. A subject matter expert, the Digital Marketing Manager will be tasked with developing and improving One Call Now’s customer acquisition process and email marketing initiatives. The role will develop and refine processes that efficiently drive and track contacts through the sales cycle and into the client database. This position will be responsible for maximizing the performance of all organic search results across the search space in all platforms including mobile, tablet and desktop.

Managing the SEO function and working closely with sales and product development teams, the Digital Marketing Manager will ensure maximum organic lead generation, continued traffic growth, and optimized sales conversions, while staying within budget. Building and communicating regular reporting of program specific key performance indicators (KPI's) and representing the digital marketing function in all business and program planning is critical to the continued success of One Call Now.

Who we are:
One Call Now is the nation’s leader in messaging and mass notification service. Founded in 2002, we have made the Inc. 500/5000 list of fastest growing companies in America for SIX straight years, as well as being named a Winning Workplace (one of the Top 50 companies in the U.S. to work) by Inc. Magazine and Winning Workplaces in 2011!
We were named by Lead411 as one of the Hottest Technology Companies in the Midwest in 2011, as well as being a two-time winner of the Dayton Business of the Year Award.

One Call Now’s web-based communication service gives schools, sports teams, churches, municipalities, government agencies, businesses, and other organizations the ability to send a voice, email, or text message instantly to thousands of people using state-of-the-art technology. Superintendents notify parents of weather closings or emergencies, community leaders notify residents of important safety information, and churches keep their congregation informed and involved in upcoming events with just one phone call. Sports coaches notify players of scheduling changes, search-and-rescue teams immediately reach hundreds of volunteers in moments, and business managers notify employees of overtime opportunities.

One Call Now is the leader in this industry due to our passion and unfailing commitment to our clients and their members! We not only provide the most reliable, secure, easy-to-manage means of reaching out to millions of people daily, we are driven by our clients’ satisfaction.

Key Duties & Responsibilities:

  • Develop and execute One Call Now search engine marketing (SEM) and search engine optimization (SEO) strategy
  • Coordinating with stakeholders across all business lines and programs to ensure strategy effectiveness
  • Research, develop and implement initiatives that drive target KPI’s such as sales conversion rates, inbound lead volume, marketing site traffic, and other related performance metrics
  • Drive marketing automation process by creating lead scoring processes, lead nurturing workflows and CRM integrations
  • Hire, develop and manage a team of direct and indirect reports in performing day-to-day SEO activities
  • Be the lead advocate for One Call Now’s SEO programs, including promoting and training the organization on the most up-to-date industry best practices
  • Monitor and communicate performance against effective benchmarks for measuring the impact of digital marketing.  Analyze, review, and report on effectiveness of activity in an effort to maximize results
  • Identify actionable insights and promote the value and importance of digital marketing throughout the organization
  • Conduct operational reporting to key stakeholders as needed

Experience & Skills:
  • Bachelor’s degree in marketing or equivalent work experience required
  • 5+ years’ in depth experience working with digital marketing initiatives preferred
  • Well versed with Google Analytics and deriving meaningful/valuable trends from mass data
  • In-depth knowledge of industry leading strategies and methodologies
  • Experience leading the development of internal processes and policies designed to maximize digital marketing efforts and related performance metrics 
  • Self-starter with demonstrated ability to achieve stretch goals in a fast-paced environment
  • Creative problem solver who inspires innovation across the entire team 
  • Ability to multi-task and deliver under pressure in a high-visibility role. 
  • Prior experience with Hubspot, Google Analytics, and related search engine optimization tools is highly preferred
  • Prior experience with a Content Management System, specifically Sitefinity is highly preferred
  • Prior experience with User Interface/User Experience and A/B testing is preferred

Consults with:
  • Director of Marketing
  • Marketing Services Team
  • Vertical Marketing Managers
  • Sales Team

Weekly Schedule and Compensation:
  • Shift and hours: Monday through Friday during normal business hours, nights and weekends may be required to meet project deadlines and to attend industry related trade shows and events
  • Compensation: Salaried and exempt role; compensation commensurate with experience

Benefits:
One Call Now provides an outstanding benefits package for full-time employees which includes: 100% company-paid health care for employees, paid vacation, 8 paid holidays and 2 floating holidays (including your birthday), paid sick/personal time, reimbursement for health club costs, tuition reimbursement, and a matching 401k retirement plan.

One Call Now also offers dental, vision, life and disability insurance for employees and their families, along with the opportunity to work in a somewhat crazy, dog-friendly environment.

We are a philanthropic pioneer, dedicated to serving the people and children in every community. We encourage employees to participate in community service, and give everyone three paid community service days (in addition to vacation/sick days) to donate their time to the organization of their choice.

Confidentiality and Non-Compete:
You will be expected to sign and abide by confidentiality, non-disclosure and non-compete agreements, as we protect our clients and our business. You will also agree to submit to an extensive background check and drug testing.
 
Additional Information:
This position is located in the Troy, Ohio headquarters office.

Act Now:
If you are interested, check us out at onecallnow.com. Read about us, and sign up for a free trial of our service.

If you are still interested and:

  • You meet or exceed the qualifications above
  • You are looking for a life-changing career (not a job, nor just a paycheck) with a company that is innovative and growing
  • You have a strong work ethic but understand the importance of balancing life, family and community
  • You like the idea of working in a fast-paced, ever-changing, pet-friendly environment 
  • You feel that your skills, experience, positive attitude, and character would be an asset to our incredibly bright and talented team……

then we would like to hear from you!

One Call Now is an Equal Opportunity Employer. Local applicants encouraged to apply. Employment contingent upon successful completion of background investigation. Smoke-free workplace. Drug-free work environment. Pre-employment drug screening required. Environmentally-responsible business. All resumes are held in confidence. Relocation costs not covered by employer. Must be eligible to work in this country. Unable to sponsor or transfer H1 visas at this time.

 

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