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Director of Digital Marketing ...
Director of Digital Marketing and eCommerce, FLAG Division | #15202
Blount International, Inc. has an exceptional Director of Digital Marketing and eCommerce opportunity in our Forestry Lawn & Garden (FLAG) division, at our global headquarters in Portland, Oregon.
We are committed to excellence in our people, products, performance, and profits. We believe our team members are the foundation of our Company's success, and we are committed to continuous improvement and learning, exceptional quality, connecting with our customer, and good relationships with our team members.
This is a high visibility and high impact global role that works closely with FLAG Product and Brand Marketing, Sales, and Information Systems teams to develop strategy and implement integrated digital marketing and eCommerce programs that acquire and engage customers and move them through the buying cycle. Responsible for developing, managing, and leading the FLAG digital marketing and eCommerce team.
The Director maintains a focus on driving sales through performance optimization of all channels -- SEO, SEM, mobile, display and affiliate marketing. This position also manageseCommerce analytics to ensure actions being taken help drive overall sales and leverage new ideas and innovation to drive competitive advantage.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Bachelor’s Degree in business, marketing, economics, computer science or other related field.
MBA and/or related advanced degree or professional training preferred.
QUALIFICATIONS & SKILLS REQUIRED:
8 or more years of related experience in digital marketing and/or eCommerce management and application, demonstrated by new website launch and digital marketing (or ecommerce) programs that drove sales.
Experience in building, developing, and leading teams.
Working knowledge of current web technologies and platforms (e.g. responsive web development environments, CMS/DAM and master data solutions, mobile solutions).
Strong foundation in the role of digital and traditional marketing in achieving business goals.
Ability to define appropriate KPIs for digital marketing and to apply methodologies for measuring and improving execution.
Proven ability to effectively contract and work with agency partners.
Proficiency in Microsoft Office suite (Outlook, Word, Excel), online analytics tools (e.g. Google Analytics, etc.), and data management software (SAP preferred).
Collaborative and effective team player and able to work with teams who are globally dispersed.
Able to complete responsibilities in a timely, professional and quality manner, and set a good example of personal integrity.
Effective written and oral communication skills; able to express oneself clearly and in technical and non-technical terms (up, down, and across the organization).
Ability to effectively manage multiple work-streams and projects.
Demonstrate ability and willingness to learn; seek out development activities to improve skills and increase knowledge; learn from other team members and own mistakes.
Take initiative, seek and act on opportunities to improve organization performance.
Ability to translate specific goals into action and follow through to achieve goals.
Available to work on site as required by job; eligible for domestic and international travel several times per year up to two weeks’ duration.
ABOUT BLOUNT INTERNATIONAL, INC:
Blount is a global manufacturer and marketer of replacement parts, equipment, and accessories for consumers and professionals operating primarily in two market segments: Forestry, Lawn, and Garden (“FLAG”); and Farm, Ranch, and Agriculture (“FRAG”). Blount also sells products in the construction markets and is the market leader in manufacturing saw chain and guide bars for chain saws. We also supply original equipment manufacturers (OEM) with cutting attachments.
Blount’s global manufacturing and distribution footprint includes manufacturing, sales, and distribution facilities in the United States, Canada, Japan, Brazil, China, and Europe. Blount offers products under the brand names OREGON®, Carlton®, Woods®, KOX, SpeeCo®, ICS®, and Pentruder. For more information, visit www.blount.com.
Blount will only employ those who are legally authorized to work. Any offer of employment is contingent on the successful completion of a background investigation and drug screen.